Join the pool industries best SEO program...
get found on the web... eliminate wasted time!

80% of your customers search on the internet to find you..., few go beyond page one or two, are you there?

  • Outrank your competition on Google.
  • When customers search…they find YOU.
  • Use the Web to create urgency and motivate your buyers now
  • Every customer lost in a Google search is money out of your pocket.  It’s time to take action now.

If you have not yet implemented an effective strategic social media marketing campaign… time is not on your side!

The project was developed in response to your need for a strong social media presence. Any pool construction or service business that wants to grow and remain successful must have a powerful ranking strategy.

The PoolInfoSite strategy… take pool businesses, share the collaborative search power of the same or similar “key words” and topical references, put them together… add “magic dust” (just kidding), and get stellar ranking with a fraction of the cost and time of any other system.

We have built it, tested it, run it for over a year and a half, and now you can be a part of the #1 pool industry web marketing program!

We have setup a series of informational webinars to explain the entire membership program.

Discover how your business can become “web empowered”, through this program, more than you could ever do alone.   PoolInfoSite  beets the odds for best web search results.


See What People Are Saying About Rex And His Programs

“Rex is a visionary with a passion to help grow people and companies” 

Vance Gillette, Executive Vice President, Zodiac Pool Care

Rex is always ahead of the game in regards to new & exciting sales & marketing techniques and he is always helpful in sharing his knowledge!”

From:  Monique Nelson

“Rex has exceptional business insights. The kind of leader people go to for advice and counsel.”

From: Andy Huang

 “Rex is one of the best in the game. Period.”

From:  Annie Haven

“Rex is a man with vision and the skills, drive and expertise to implement them. His presentation and marketing skills are A+. ”

From: Robbi Hess

“Rex is a brilliant guy that can figure out just about anything. Technology is not a piece of cake, but he can put the icing on it..” August 4, 2011

David Hoff, Founder/CEO, Solar Factory Pool Products, Inc

“My work with Rex has produced phenomenal results. His expertise, innovation and creativity has been a MAJOR asset to our company and to me personally. I highly recommend Rex.”

Top qualities: Great Results, Expert, Creative

Michael J. Dennis,
hired Rex as a Business Consultant in 2010

“I have been lucky to get to know Rex through three of the ingenious tools he has developed or helped to develop to educate and improve the pool industry; The Pool Info Site, The Pool Genius Network and The Pool Genius Academy. He is an expert in this industry with knowledge in operations as well as business management, sales, marketing and he keeps us all abreast of the latest trends in internet exposure and marketing. He is generous with his sharing of information, always gives more value than you would expect and inspires with his positive attitude and precise methods to achieve success. I strongly recommend Rex as partner or consultant in any business related activity.”

Top qualities: Personable, Expert, High Integrity

Kirk Walker, Owner, Swim Pure Pools

“Rex served as an invaluably insightful Advisor to our company as we developed specific online marketing and advertising services for independent pool builders. His pool and spa industry knowledge is surpassed perhaps only by his creativity (e.g., Pool Genius Network) and dedication to serving the industry’s independent pool builder community. I’ve found Rex organized, consultative, affable and committed to success in every way. He was helpful in growing our business to the benefit of the industry he serves and I look forward to the opportunity of working with Rex again.”

Todd Albright, Division President, Yext
worked directly with Rex at

“Rex is an extremely forward-thinking member of our industry. His efforts to move our industry forward, specifically by disseminating information by utilizing technological tools is unprecedented. Educating the public and the professional simultaneously, Rex is improving the quality and image of the pool industry on a grass-roots level.”

James Atlas, Owner, Platinum Poolcare Aquatech Ltd.

“Rex has been very helpful and knowledgeable in the swimming pool industry, understanding the web, and business coaching. I have implemented some of the ideas I’ve learned from Rex that have greatly helped my own business.”

Top qualities: Expert, High Integrity, Creative

Don Siekawitch, hired Rex as a Web Portal Provider in 2009

“I have had the pleasure of working for Rex at Pool Info Site for a year now and have found him to be a brilliant innovator and early adopter of emerging technologies. He keeps up on trends and knows how to help his clients achieve online success which translates into offline dollars and enhanced business reputation! Rex is a dynamic, easy-to-work-with business professional.”

Robbi Hess, Editor, Pool Info Site

 “Rex did an absolute excellent job on the project I hired him to build and would highly recommend his insight on any venture that you might want to accomplish.”

Top qualities: Great Results, Expert, Creative

Rob Keesee, hired Rex as a Graphic/Web Designer in 2010

“Rex’s ability to make information available in a concise, educational, easily readable format has helped me become more efficient in my tasks as a premium service provider for both residential& commercial pools.
His work in establishing the is a great benefit to both the service professional and the consumer.”

Wes Burdine, Owner, The Pool Guy

 “Rex is one of those people that is always thinking forward, solving problems and contributing to the better of the whole. He is a visionary that truly demands no less from himself than he does from others. I have had the privilege of working for Rex as well as working with him for many years. Beyond his obvious ability to stimulate new thinking he is a powerhouse motivator, speaker, trainer and he will help your organization prosper. One of the most influential people in my working life. Be prepared to keep up with him, that is not an easy task…”

Kevin Woodhurst,  VP & General Manager Dolphin Pools and Spas, Consultant, Writer, Speaker, Business Coach,

 “Rex and I met on the Internet Marketers Cruise two years ago. Rex impressed me with his knowledge, professional attitude and his ability to identify complex problems and needs, arrive at a solution and carry the process forward to its best end result.”

Mike Momb, Technical Director, Hansen Pole Buildings, LLC

 “Rex has been a great source of information. He is constantly keeping industry professionals well informed.”

Joseph M. Vassallo, CBP, National Board of Directors- Division Director, The Association of Pool and Spa Professionals

“Rex is a masterful presenter and skilled educator. A lot can be learned from his vast knowledge and expertise. This is a man who genuinely cares about the welfare and personal success of each and every one of his students. I am proud to call him my mentor and friend.”

Michelle Forchetti, Southeastern Sales Manager, Trilogy Pools, LLC

 “Rex is a entrepreneur of exceptional vision and clarity. I would recommend him to any business, large or small, who need to inject their marketing or advertising division with focus and a mission.”

Steve Davis, President, TelePresence, Inc.

“Rex is one of the most knowledgeable people I have met in the industry, and he really cares about your success”

Top qualities: Expert, Good Value, High Integrity

Nick Thompson,

“I’ve been knowing Rex since meeting him at an annual training conference w/in the pool/spa industry. I’ve participated in his business training for pool/spa professionals that is geared towards helping you achieve the best possible results for your business — and most importantly — your life. I can honestly say that Rex is genuine and highly professional in all his dealings. He is what I’d consider to be an expert in his chosen field of endeavors.”

Top qualities: Personable, Expert, High Integrity

Jimmy Baker, Owner, Advanced Pool Care

“Rex has been a driving force in or industry and with the creation of the Pool Genius Network has allowed people such as myself to help others in ways that were not easily accomplished before. Rex is a visionary and trusted adviser for many and respected throughout our industry as such.  I very highly recommend him and am overjoyed for having such a person in my corner.”

Justin Gregoli, Manager, Dover Pool and Patio

“Extreme Success is an under statement when talking about Rex and all he knows and does. From business management to sales training, Rex is in a league of his own. Rex looks at each situation, applying ethics, integrity, creativity and most of all, hard work to develop real world solutions. More than pointing people in the right direction, he helps them take action to get there. Success is not a destination, it is a journey!”

Steve Barnes, Product Manager, Safety and Compliance, Pentair Water Pool and Spa

“Rex is a respected mentor and business consultant to me and our design/build company, Land Design . He has the highest integrity and has been a great help to us w/ an unbelievable talent for educating and teaching. I consider Rex a friend as well as a mentor and coach. He is highly skilled in the pool industry and has dedicated his life and business to excellence in teaching, training and sharing those skills and his strategic thinking w/ clients, colleagues, and friends alike.  I highly recommend Rex to anyone who would like to improve and excel in their business as well as improvement in their personal life.”

Top qualities: Personable, Expert, High Integrity

Michael Logsdon – SWD, CBP,

“Rex is a high octane go-getter that knows the swimming pool industry. His knowledge and guidance has produce over the top results for my company and myself personally. I would recommend Rex to any one that wants results in regards to sales and success in business.”

Top qualities: Great Results, Expert, High Integrity

Jay Tucker, Owner, Swim World Pools

“Rex is awesome. His advice has helped to grow my business into a productive company. His help was useful and relative to my business. The applications he suggested were profitable.”

Kara Latimer, Owner, Rio Vista Construction, Inc.

“I have always respected Rex’s knowledge of the industry and his desire to teach. Rex facilitated an educational seminar for us a few years ago and did a great job. I have heard Rex speak in front of large groups and was impressed by not only the content he delivered but also by the genuine passion he had for the subject; aimed at helping the small business owner typical of our industry.
Bill Burt
Director of Sales and Marketing
Paramount Pool & Spa Systems”

Bill Burt, Director of Sales & Marketing, Paramount Pool & Spa Systems

“Rex is the utmost professional. He has tremendous insight into many areas of business, including business structure, finances, personnel, and sales and marketing. He is a uniquely suited individual that is able to quickly bridge the gap between the mechanical aspects of running a company and the personal aspects of sales, marketing, and employee relations. Rex would be an asset to anyone that engages him in improving their business. He helps people and companies succeed!”

Ted Baudendistel, Owner, Trilogy Pools, LLC

“I have known Rex for almost 2 years now. When I first started my construction company, I sought his help. In the pool industry, there are very few professionals who are willing to share as much information as Rex. Rex takes a very straightforward approach to success: plan where you want to be, then write your own road map to get there. Even the smallest pieces of information and advice have given me the advantage I require, especially in a slow market, to succeed. Thank you Rex, you will always remain dear to myself and my family.”
Joe Dethloff , Breakwater Pools, LLC,  Jacksonville, FL”

Top qualities: Personable, Expert, Creative

“Rex is without a doubt, the most knowledgeable, articulate, and compassionate pool professional I’ve met in my 28 years in this industry.  Of the colleagues I’ve met that knew him as a builder, consultant, or as a friend, everyone holds him in their highest regard; as do I.”
Chuck Bullock, Owner, PoolGuy,  Sumter, S.C.

“Rex is a fantastic person to work for. Of all the people I have worked for in my professional career he treated me with more respect and trust than all of them put together. He is an excellent communicator with a great deal of vision. He is a good person at heart and wants to help everyone succeed. I would definitely work with him again in the future.”
Alan Leonard, Owner Barracuda Pool Service

“Rex takes a personal interest in his students and clients. He delivers material in an interesting, entertaining, and authentic manner. Rex challenges his students to be the best they can be and he supports his students personal growth and effective development.”

Steven Gorlin, Past President, Northeast Spa and Pool Association,

I first met you through the Pool Genius site which proved that you are definitely a person who thinks outside the square and has a lot to offer the pool industry in just about any way one could imagine. When I met you at the 2010 WAHC in Colorado Springs you clearly stood out as a person with enormous talent. I am sure that whatever you put your mind to you will succeed in. Just exchanging ideas with you and talking across a wide range of issues impressed me that your vibrancy and friendliness exudes positivism and forward thinking.

With the warmest of regards.

Your friend from down under

Alan Lewis, Pool Consultant,  Sydney Australia

“Rex is a man who knows what marketing is all about.  When it comes to increasing sales….. he can transfer his skill sets to someone else.  He is able to embrace a business opportunity to generate massive income.

Joel Bauer, CEO, Bauer and Assoc., best selling author, “How To Persuade People Who Don’t Want To Be Persuaded”

“Rex’s ideas, concepts, and techniques, on how to get more customers, create more long term business relationships and how to get more referrals are revolutionary and can help any business owner to build their business.  I recommend Rex’s system to anyone interested in building their business in the pool industry.”

Martin Howey, CEO, TopLine Business Solutions, (Employs more than 540 business consultants worldwide)

 “I sought out Rex as a result of his very effective education based marketing.  If you…….. want to dramatically increase your profits Rex is the person to contact.  Rex’s proven plan and path is priceless.  Not only is he a very bright individual, but he has enormous integrity.    Rex has my highest endorsement.

Joe Polish, CEO, Piranha Marketing

 “Rex’s program is exactly what a business owner needs.  He shortcuts many years of trial and error and condenses it into an efficient system.  If you are serious about your business, you need Rex’s programs.”

Robert G. Allen, CEO, Robert Allen Institute, best selling author, “Nothing Down”, “One Minute Millionaire”, and more.